Why would an ECP spend $350.00 for a Y- Stick 2?

1.  Because....On a daily basis, in most ECP offices, Progressive Lenses are recommended and sold at a premium price.  It is crucial to a progressive wearer's comfort and satisfaction that the pupil height is measured correctly in their normal posture.

2.  Because....When Y-Stick 2 is used in and ECP's office, the staff demonstrates their professionalism and skill level as eye care specialists.  This reinforces the patient's decision in choosing that specific ECP's office for their eyecare.

3.  Because....Even the most proficient dispensers realize that not only do they appear more skilled when using the Y-Stick 2, they have actually removed the subjectivity that invariably comes into play with Parallax, etc.

4.  Because....The Y-Stick 2 training video is included in the price.  This is an excellent training tool.  Every staff member can easily be trained to use the Y-Stick 2.

5.  Because....Y-Stick 2 helps prevent the negative comments.  It is well known that dissatisfied consumers tell an average of 11 other people why they were unhappy with the people they dealt with.

6.  Because....Y-Stick 2 assists in building referrals.  Satisfied consumers tell an average of 4 people why they are so pleased with the purchase they have made.

7.  Because....It is a great business decision.  Every ECP has a budget for practice building and enhancement.  To purchase 1 Y-Stick amounts to about $1 per day in the budget.  Considering the importance of the sales of progressives, the decision to spend $1 a day to be assured of removing the principle cause for patient's inability to adapt is quite reasonable.

8.  Because - "Y-STICK 2 GETS THE HEIGHT RIGHT."

For more information please contact us through email sales@balester.com, phone 800-233-8373, or fax 800-548-3487.

Balester Optical Company

388 North River Street

Wilkes Barre, PA 18702

Phone: 570-824-7821 | 800-233-8373

Fax: 570-825-4275 | 800-548-3487

Email:  info@balester.com